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Admissions Director

Apply now Job no: 500504
Work type: Full-time
Location: Oshkosh Campus
Categories: Non-Instructional Academic Staff

Official Title: Admissions Director (Inst) (B)
Business Title: Admissions Director
Employment Class: Limited
FTE: 1.0
Compensation: $85,000-$95,000
FLSA Status: Exempt
Terms of Employment: 12-Month, Annual, Limited
Position Summary:

Directs strategy and execution of programs, procedures and data systems involved in the recruitment, evaluation, and selection of undergraduate or graduate students seeking entrance to the institution in support of achieving institutional, enrollment-related strategic goals.

This is a full-time, 12-month renewable limited appointment reporting to the Associate Vice Chancellor of Enrollment Management. Compensation is commensurate with experience and qualifications with an anticipated salary range of $85,000-$95,000 plus an excellent benefits package. UW Oshkosh provides a competitive benefits package for all benefit-eligible positions. Click here for more details.



Develop, support, and foster an undergraduate admissions staff that is collaborative and connected with the other aspects of the university and the community.

Informed decision making that is supported by research and data, that leverage students’ unique cultures, experiences, and backgrounds as strengths.

Demonstrate self-awareness of one’s own cultural beliefs, perspectives, and privileges as a part of one’s orientation toward leadership.

Contribute to assessment, accreditation, and other continuous improvement processes.

Advocate and actively represent the University at a UW System level for future directions and policy creation/change affecting undergraduate admissions while supporting new initiatives around recruiting.

Operate in a three-campus environment providing equal priority for goals and initiatives.

Deliver measurable outcomes as a divisional leader for all three campuses through strategic partnerships with Outreach and Retention, Career & Professional Development, Financial Aid, New Student & Family Programs for enrollment.

Validate and educate the importance of admissions yield through adaptability.



Develop and implement a comprehensive undergraduate admissions plan that effectively builds a competitive advantage consistent with UWO’s mission, academic programs, and unique strengths.

Aggressively increase the inquiry pool and recruit prospective students who will succeed at the campus leading to attainment of institutional enrollment goals for in-person, hybrid, and online populations.

Coordinate and refine the use of the student inquiry management system including prospect generation, inquiry, application, evaluation, and notification.

Work to target populations, create market segmentation, student search services, multi-step direct mailings, e-mail, telemarketing, financial assistance, and appropriate use of print, electronic, video, and other media materials.

Collaboratively develop and implement an image and identity plan to realize institutional visibility goals that address issues of positioning, organizational branding, strategic communications, public relations planning, message content, story placement, media visibility, constituency building, and outreach through media advertising, public relations, direct mail, publications programs, and web development initiatives.

Ensure an excellent student experience from an individual’s first contact with the university through their initial enrollment.

Manage operation of the admissions office including hiring, training, supervising, evaluating, retaining, and serving as a resource to office staff.

Initiate communication and planning with two-year institutions, high schools, and other target audiences locally, regionally, and nationally.

Coordinate the integration of enrollment management strategies through strong strategic partnerships for scholarship money, student financial assistance, and retention.

Collect and analyze data and prepare reports to include admissions activities, recruitment/enrollment forecasting, and assessment of demographic market forces.

Ensure the effective administration of the admissions websites, on-line application, database systems, and statistical and survey tools.

Provide oversight for on- and off-site information sessions and recruiting events, arrange student visiting days and meetings with potential students, college night information sessions, and conference exhibits.

Manage existing and expand collaboration with departments at UW Oshkosh for initiatives around recruitment.


Demonstrated commitment to diversity, equity, and inclusion;

Bachelor’s degree;

Four years of experience in admissions, recruiting or related field;

Demonstrated self-awareness, cultural competence, and achievement in working with diverse student populations;

Knowledge and demonstrated successful use of admissions and marketing strategies and processes including market research, direct mail, telemarketing, recruitment publications, e-recruitment, and financial aid leveraging;

Exceptional leadership, supervision, analytical, and organizational skills;

Exemplary customer service and relationship-building skills;

Demonstrated excellence in writing, oral communication, and oral presentations;

Outstanding and proven ability to organize and follow through on projects;

Strong interpersonal skills, evidence of the ability to establish rapport easily with a wide variety of people and to project a positive image;

Demonstrated capacity for collaboration across departmental lines to create a team-oriented environment with faculty, staff, and students; and

Competency in data analysis and the use of spreadsheet, database, and word processing applications.


Earned master’s degree;

Demonstrated commitment to access and student success;

Experience in personnel supervision and budget management;

Knowledge of print, mass media and web/Internet purchasing and placement;

Experience developing new markets;

Experience using computerized databases, the internet and web-based enrollment strategies;

Five years progressively responsible experience in college admissions, enrollment management, and/or comparable experience, and record of success in sales and marketing; and


To Apply:

Applicants must submit the following documents using the online application: Cover letter, resume, and contact information for three professional references. 

For questions regarding your application and additional options to apply, contact Human Resources at or 920-424-1166.

Application Deadline:

TO ENSURE CONSIDERATION: Applications received by January 20, 2023 are ensured full consideration. Applications received after that date may be given consideration at the discretion of the search committee. Application materials will be evaluated and the most qualified applicants will be invited to participate in the next step of the selection process. Incomplete and/or late application materials may not receive consideration.

If you have questions regarding this recruitment, or if you are not able to complete the application online due to a disability or system problem, please contact the Office of Human Resources.

Legal Notices:

AA/EO Statement
The University of Wisconsin Oshkosh (UWO) is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained faculty and staff. We strongly encourage women, minorities, people with disabilities and veterans to apply. UWO, in compliance with applicable laws and in furtherance of its commitment to fostering an environment that welcomes and embraces diversity, does not discriminate on the basis of race, color, national origin, religion, sex, sexual orientation, gender identity/expression, disability, or protected veteran status.

DEI Statement
Diversity drives innovation, creativity, and progress. At the University of Wisconsin Oshkosh, the culture, identities, life experiences, unique abilities, and talents of every individual contribute to the foundation of our success. Creating and maintaining an inclusive and equitable environment is of paramount importance to us. This pursuit prepares all of us to be global citizens who will contribute to the betterment of the world. We are committed to a university culture that provides everyone with the opportunity to thrive.

Reasonable Accommodations
UWO provides reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment. Employment opportunities will not be denied because of the need to make reasonable accommodations for a qualified individual with a disability. If you need assistance or accommodation in applying because of a disability, please contact or 920-424-1166. This job announcement and other material on this site will be made available in alternate formats upon request to an individual with a disability.

Confidentiality of Applicant Materials
UWO is a State agency and subject to Wisconsin's Open Records Law. UWO will not, however, reveal the identities of applicants who request confidentiality in writing except as may be required by Wisconsin's Open Records law. In certain circumstances, the identities of "final candidates" and/or the identity of the appointed applicant must be revealed upon request.

CBC & Reference Check Policy
All candidates for employment are subject to a pre-employment screening which includes a criminal background check, work authorization, and verification of education. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.

Work Authorization
The University of Wisconsin Oshkosh does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term.

Annual Security and Fire Safety Report (Clery Act)
For the UWO Annual Security and Fire Safety Reports (i.e., Clery Report), which includes statistics about reported crimes and information about campus security policies, see, or call UWO Police Department, at (920) 424-1212 for a paper copy.


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Equal Opportunity and Affirmative Action Employer

All candidates for employment are subject to a pre-employment screening which includes a criminal background check, work authorization, and verification of education. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.

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Reasonable Accommodations

The University of Wisconsin Oshkosh is committed to the full inclusion of all qualified individuals. As part of this commitment, UW Oshkosh will ensure that persons with disabilities are provided reasonable accommodations. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the Office of Human Resources, Equal Opportunity, Equity & Affirmative Action, (920) 424-1166 or