Develop, support, and foster an undergraduate admissions staff that is collaborative and connected with the other aspects of the university and the community.
Informed decision making that is supported by research and data, that leverage students’ unique cultures, experiences, and backgrounds as strengths.
Demonstrate self-awareness of one’s own cultural beliefs, perspectives, and privileges as a part of one’s orientation toward leadership.
Contribute to assessment, accreditation, and other continuous improvement processes.
Advocate and actively represent the University at a UW System level for future directions and policy creation/change affecting undergraduate admissions while supporting new initiatives around recruiting.
Operate in a three-campus environment providing equal priority for goals and initiatives.
Deliver measurable outcomes as a divisional leader for all three campuses through strategic partnerships with Outreach and Retention, Career & Professional Development, Financial Aid, New Student & Family Programs for enrollment.
Validate and educate the importance of admissions yield through adaptability.
Develop and implement a comprehensive undergraduate admissions plan that effectively builds a competitive advantage consistent with UWO’s mission, academic programs, and unique strengths.
Aggressively increase the inquiry pool and recruit prospective students who will succeed at the campus leading to attainment of institutional enrollment goals for in-person, hybrid, and online populations.
Coordinate and refine the use of the student inquiry management system including prospect generation, inquiry, application, evaluation, and notification.
Work to target populations, create market segmentation, student search services, multi-step direct mailings, e-mail, telemarketing, financial assistance, and appropriate use of print, electronic, video, and other media materials.
Collaboratively develop and implement an image and identity plan to realize institutional visibility goals that address issues of positioning, organizational branding, strategic communications, public relations planning, message content, story placement, media visibility, constituency building, and outreach through media advertising, public relations, direct mail, publications programs, and web development initiatives.
Ensure an excellent student experience from an individual’s first contact with the university through their initial enrollment.
Manage operation of the admissions office including hiring, training, supervising, evaluating, retaining, and serving as a resource to office staff.
Initiate communication and planning with two-year institutions, high schools, and other target audiences locally, regionally, and nationally.
Coordinate the integration of enrollment management strategies through strong strategic partnerships for scholarship money, student financial assistance, and retention.
Collect and analyze data and prepare reports to include admissions activities, recruitment/enrollment forecasting, and assessment of demographic market forces.
Ensure the effective administration of the admissions websites, on-line application, database systems, and statistical and survey tools.
Provide oversight for on- and off-site information sessions and recruiting events, arrange student visiting days and meetings with potential students, college night information sessions, and conference exhibits.
Manage existing and expand collaboration with departments at UW Oshkosh for initiatives around recruitment.