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Admissions Counselor (Marketing Specialist)

Apply now Job no: 500474
Work type: Full-time
Location: Oshkosh Campus
Categories: Non-Instructional Academic Staff

Official Title: Admissions and Recruitment Coordinator II
Business Title: Admissions Counselor (Marketing Specialist)
Employment Class: Non-Instructional Academic Staff
FTE: 1.0
Compensation: $43,000
FLSA Status: Exempt
Terms of Employment: 12-month, Annual, Fixed Term Renewable 
Position Summary:

The successful candidate will be a member of the University of Wisconsin Oshkosh undergraduate recruitment and enrollment team.  The counselor will serve as a university ambassador and liaison with prospective students, parents/families, high school staff and other community members throughout the state and region.  A focus of this position will be working with Admissions Office social media, marketing, print pieces and web-based media. 

Some night work and weekend travel required. 

UW Oshkosh provides a competitive benefits package for all benefit-eligible positions. Click here for more details.


Responsibility Overview (30%) - Coordinate marketing and communication for Admissions, working in collaboration with University Marketing and Communications Office as needed and required.  Develop content, manage updates and provide departmental level oversight for Admissions website. Create print materials utilized for internal and external communications.  Coordinate the development, utilization and maintaining of social media communications. Related job responsibilities include:

  • Creates targeted communication plans and materials based on established goals
  • Delivers directed admissions program messaging to internal and external audiences
  • Evaluates program/marketing effectiveness and provides recommendations for improvement
  • Identifies opportunities for and develops admissions and outreach events/marketing
  • Schedules logistics and secures resources for events to promote the Institution

Responsibility Overview (20%) - Hire, train and supervise marketing work team student employees.  Train all student employees on social media and oversee engagement of outlets utilized.  Assist with hiring and training of other student employees as needed.  Related job responsibilities include:  

  • May supervise and/or lead a program area   

Responsibility Overview (20%) - Meet with prospective students and other guests in the admissions office providing a university overview as well as guiding students through the admissions process.  In addition to meeting with students during the week, the counselor is expected to share in a Saturday rotation schedule September through May.

  • Counsels prospective and admitted students on educational planning and career opportunities
  • Reviews, evaluates, and responds to student applications according to established policies and procedures

Responsibility Overview (20 %) - Serve as a University representative for high school visits and fairs, college nights and other college programs.  Extensive travel is expected September through November, and occasionally at other times of the year, including night and some weekend travel throughout Wisconsin and parts of Illinois, Michigan and Minnesota. Related job responsibilities include:

  • Engages in extensive outreach and recruitment events, representing the university to prospective students
  • Identifies, promotes, and maintains internal and external partnerships focusing on outreach, recruitment, and admission

Responsibility overview (10%) - Assist with other projects and office responsibilities as necessary, based on skill set and office needs. Related job responsibilities include:

  • May supervise and/or lead a program area
  • Bachelor’s degree
  • Demonstrated commitment to equity, diversity, and inclusion
  • Proven skills in marketing, with excellence in writing, proof-reading, and customer service
  • Demonstrated understanding of and experience in professional utilization of social media applications
  • Excellent written, verbal, and organizational skills
  • Possess valid driver's license or the ability to obtain one
  • Master’s degree
  • Experience working in a collegiate student services environment
  • Demonstrated professional writing abilities with a knowledge of AP style
  • Experience with Adobe Creative Suite and WordPress or similar web content management systems
  • Experience leading, organizing, and supervising student employees
  • Experience using a customer relationship management (CRM) system
  • Knowledge of UW Oshkosh   
To Apply:

Applicants must submit the following documents using the online application:

Cover letter, resume and contact information for three references (name, position, email, phone)

For questions regarding your application and additional options to apply, contact Human Resources at or 920-424-1166.

Application Deadline:

TO ENSURE CONSIDERATION: Applications received by January 8, 2023 are ensured full consideration. Applications received after that date may be given consideration at the discretion of the search committee. Application materials will be evaluated and the most qualified applicants will be invited to participate in the next step of the selection process. Incomplete and/or late application materials may not receive consideration.

If you have questions regarding this recruitment, or if you are not able to complete the application online due to a disability or system problem, please contact the Office of Human Resources.

Legal Notices:

AA/EO Statement
The University of Wisconsin Oshkosh (UWO) is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained faculty and staff. We strongly encourage women, minorities, people with disabilities and veterans to apply. UWO, in compliance with applicable laws and in furtherance of its commitment to fostering an environment that welcomes and embraces diversity, does not discriminate on the basis of race, color, national origin, religion, sex, sexual orientation, gender identity/expression, disability, or protected veteran status.

DEI Statement
Diversity drives innovation, creativity, and progress. At the University of Wisconsin Oshkosh, the culture, identities, life experiences, unique abilities, and talents of every individual contribute to the foundation of our success. Creating and maintaining an inclusive and equitable environment is of paramount importance to us. This pursuit prepares all of us to be global citizens who will contribute to the betterment of the world. We are committed to a university culture that provides everyone with the opportunity to thrive.

Reasonable Accommodations
UWO provides reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment. Employment opportunities will not be denied because of the need to make reasonable accommodations for a qualified individual with a disability. If you need assistance or accommodation in applying because of a disability, please contact or 920-424-1166. This job announcement and other material on this site will be made available in alternate formats upon request to an individual with a disability.

Confidentiality of Applicant Materials
UWO is a State agency and subject to Wisconsin's Open Records Law. UWO will not, however, reveal the identities of applicants who request confidentiality in writing except as may be required by Wisconsin's Open Records law. In certain circumstances, the identities of "final candidates" and/or the identity of the appointed applicant must be revealed upon request.

CBC & Reference Check Policy
All candidates for employment are subject to a pre-employment screening which includes a criminal background check, work authorization, and verification of education. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.

Work Authorization
The University of Wisconsin Oshkosh does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term.

Annual Security and Fire Safety Report (Clery Act)
For the UWO Annual Security and Fire Safety Reports (i.e., Clery Report), which includes statistics about reported crimes and information about campus security policies, see, or call UWO Police Department, at (920) 424-1212 for a paper copy.


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Equal Opportunity and Affirmative Action Employer

All candidates for employment are subject to a pre-employment screening which includes a criminal background check, work authorization, and verification of education. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.

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Reasonable Accommodations

The University of Wisconsin Oshkosh is committed to the full inclusion of all qualified individuals. As part of this commitment, UW Oshkosh will ensure that persons with disabilities are provided reasonable accommodations. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the Office of Human Resources, Equal Opportunity, Equity & Affirmative Action, (920) 424-1166 or